Fabiénne.capetown is the local manufacturer and supplier of the 10ml branded car freshener.
The Mobile Billboard
Just add your logo…
Overall, it’s one of the easiest and most profitable add-ons a car wash can introduce. It boosts revenue, improves perceived value, and turns one-time customers into loyal ones.
Scents trigger memories. Memories stir emotions. And it builds brand loyalty! With a Fabiénne Ambiance Car diffuser, you can increase profit margins without raising your price-per-wash; don’t slash prices, rather stack value!
Why not offer your customer ‘bottomless freshness’ to gain his loyalty and coming back time after time. Let me show you how!
Out of all our five senses, our sense of smell has the strongest connection to our emotions. Incoming information about the scents around us is processed through our hippocampus and amygdala, two parts of our brain that trigger our feelings and memories. Because scent is so important to how we feel and remember the world around us, it’s no surprise that we’ve developed such an attachment to it. Throughout thousands of years of our existence, what was once used as a survival skill has become an integral aspect of how we shop.
Smells can comfort energize and inspire us with the inclusion of pleasant scents in our everyday lives greatly impacting our moods.
What makes the 10ml Fabiénne car freshener unique?
Unique Selling Proposition – choose your OWN favourite personal fragrance(s) that compliments your business.
Constant Brand exposure – Unlike digital ads that disappear, a branded diffuser hangs in plain sight for weeks or months. Your logo is seen by the driver and passengers every time they enter the vehicle.
Powerful Sensory Association – Scent is directly linked to the brain’s emotional and memory centres. By pairing your logo with a pleasant fragrance, you create a positive, long-lasting emotional connection with your brand.
High-Impact, Low-Cost Marketing – Branded diffusers are an affordable promotional tool that offers a low cost-per-impression. They are ideal linking it to your loyalty card or for bulk giveaways, or as a “thank you” gift for LOYAL customers.
Strong Repeat Business rate – an attractive opportunity due to its relatively low development cost, strong repeat purchase rate, and flexible customization options.
Built-in-word-of-mouth – Unique or high-quality designs can become conversation starters, leading passengers to ask about your brand and potentially expanding your customer base naturally.
Increase Basket Value – Selling car diffusers at a car wash increases the total basket value (the average amount a customer spends per visit) by capturing high-margin, impulsive purchases.
Current fragrances include Champagne Rose, Fresh Linen, Sandalwood, Havana Nights, Chanel No.5, Love Spell, Vintage Gardenia, Garden Mint, Ylang Ylang, Paradise Bliss, Vitiver, Mademoiselle Type, Pomegranate & Sage, Bali Affair, Beechwood & Oakmoss, Lemongrass & Ginger, Jasmine, New Car Smell, Bourbon, Opulence, Butter Cream, Leather Bonfire and Orange Blast.
Current rope colours include beige (default), black, blue, red, green, pink, cream and purple.
Are you a Car Wash operating within the borders of South Africa?
How to use?
Unscrew the Lid
Unscrew the Lid
Twist the wooden cap counter-clockwise to remove it from the glass bottle.
Remove the Stopper
Remove the Stopper
Pry out the small plastic inner stopper or plug. You may need to use your nails, scissors, or tweezers if it is tightly fitted.
Replace the Cap
Replace the Cap
Screw the wooden lid back onto the bottle securely by turning it clockwise.
Activate the Fragrance
Activate the Fragrance
Gently tilt or flip the bottle upside down for 1–2 seconds to allow the fragrance oil to soak into the wooden cap. You will notice the wood change colour as it absorbs the oil.
Optional Spill Prevention
Optional Spill Prevention
Some manufacturers recommend unscrewing the wooden lid again and replacing the plastic stopper after activation to prevent accidental spillage.
Hang and Enjoy
Hang and Enjoy
Replace the wooden lid once more and hang the diffuser in your car, typically from the rearview mirror.